The BBC has now noticed the Godbaby advert produced for Christmas 2012 by ChurchAds.net. The BBC said early today that it was produced by the Church of England, which is not the case. The annual Christmas campaign is produced by an ecumenical network, involving people across the churches of the UK, using the services of award winning advertising executives and designers who give their work free.
I wrote a brief post Godbaby when the 2012 campaign was launched nearly a month ago. Now the advert is getting more noticed it's time to gather some more reaction.
Richard Littledale writes in Plastic Fantastic that he thinks it will make his job as a preacher harder not easier.
"At Christmas I want to declare by every means at my disposal that God should be taken seriously, and this plastic saviour with his cutesy face and his sheepy romper suit who cannot be bought in the shops does not feel like he is on my side."
Danny Webster in Godbaby Controversy points out that
"The test will be whether it work, when on the billboards and bus stops it provokes conversation and gets people talking about Christ at a time when he is often neglected."
Nick Baines in What Really Matters states clearly, "I don't like it." But goes on to say that whether or not he likes it is not the point.
"The advert is aimed at getting people to notice it and talk about it. It is aimed not at those already in the club, but those outside. If it upsets Christians, we have to ask if this is, in fact, what the Jesus of the Gospels did, too. It was the religious people who nailed Jesus because they thought he was 'tacky' and 'blasphemous'. Christians get upset regularly by anything that pushes the implications of God truly becoming human – and, therefore, doing human things."
Simon Jenkins is a member of the team behind ChurchAds.Net and in Godbaby expresses admiration for the poster. Among other things he says that
"it undercuts commercial Christmas by saying in effect, ‘It’s not products you need, but Godbaby’.
So - what do your think?